2023 Ford F-150 vs. 2023 Toyota Tundra

2023 Ford F-150
2023 Ford F-150


2023 Toyota Tundra
$33,695 MSRP

Starting Price

$37,865 MSRP

Trim Levels

14,00 lbs

Max Towing Capacity

12,000 lbs
3,250 lbs

Max Payload Capacity

1,940 lbs
Up to 25 city / 26 hwy

EPA-Estimated MPG

Up to 20 city/24 hwy


If you’re trying to choose a new pickup truck for your Bardstown job site, you know you have several options to choose from! Two popular choices are the Ford F-150 and Toyota Tundra, and we at Bob Swope Ford have put together this comparison guide to help you decide which model is a better fit for your needs. Compare the 2023 F-150 vs. Tundra below, and don’t hesitate to contact us if you have any questions.



2023 Ford F-150 vs. Toyota Tundra: Towing & Payload Capacities

If you’re like other hard-working drivers in Shepherdsville, strength is a top priority when choosing your next pickup truck. The 2023 Ford F-150 comes out on top in terms of towing and payload capabilities—offering a maximum tow rating of 14,000 pounds and a maximum payload of 3,250 pounds. Meanwhile, the 2023 Toyota Tundra only offers a towing capacity of 12,000 pounds and a payload capacity of 1,940 pounds.

2023 Ford F-150 vs. Toyota Tundra: Interior Features

When it comes to the 2023 Toyota Tundra vs. Ford F-150, both offer a long list of desirable features for you to enjoy during your drives around Shepherdsville. However, despite starting at a lower price, the Ford F-150 has some unique features you won’t find in the Tundra, including:

  • 8-inch LCD productivity screen
  • Interior Work Surface
  • FordPass Connect
  • Amazon Alexa capabilities with access to Amazon Prime shopping, more than 50,000 skills, voice navigation, and more via Ford + Alexa
  • 360-degree camera with split-view display

2023 Ford F-150 vs. Toyota Tundra: Off-Road Prowess

Planning on taking your truck off the beaten path? Both models offer an off-road configuration: the Ford F-150 Raptor and the Toyota Tundra TRD Pro. However, the Raptor stands out by offering more features than the TRD Pro, including:

  • Trail Control
  • Terrain Management System
  • Electronic shift-on-the-fly system, with a choice between two 4WD modes (4×4 low or high), and 2-wheel drive
  • All-Terrain KO2 tires and available beadlock-capable wheels

Interested in Learning More About the F-150?

Now that you’ve compared the Toyota Tundra vs. Ford F-150, have you decided which truck is more appealing to your needs? While both vehicles have plenty to offer on Fort Knox roads, the F-150 offers more capability, features, and efficiency—all for a lower price. What’s not to like? Check out the 2023 Ford F-150 trim levels and contact our office to set up your test drive in Elizabethtown today.


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1307 North Dixie Ave, Elizabethtown, KY, 42701
Bob Swope Ford 37.720722, -85.880359.