M.V.P. = Market Value Pricing

Bob Swope Ford is committed to present EVERY customer a competitive Market Value Price on all our pre-owned vehicles.

We understand that over 80% of our customers use the internet to research. However, we feel that ALL of our customers should benefit from the research obtained on the internet. Our M.V.P. (Market Value Pricing) is achieved by polling over 20,000 pre-owned websites hourly. We use this information to price your vehicle competitively and at the lowest price possible. The result is the best price for you, no negotiating needed, so you can buy with confidence!

We feel a vehicle's value is determined by it's demand and availability. Not by what we paid for it, or how long we have owned it. Therefore, we do NOT inflate our pre-owned prices in hopes of winning a negotiating contest.

After being in business for over 50 years, we realize that M.V.P is the best approach to pricing pre-owned vehicles for our customers. It is our way of making EVERY customer benefit from the power of the internet and feel like an MVP!