M.V.P. = Market Value
Bob Swope Ford is committed to present EVERY customer a
competitive Market Value Price on all our pre-owned vehicles.
understand that over 80% of our customers use the internet to research. However,
we feel that ALL of our customers should benefit from the research obtained on
the internet. Our M.V.P. (Market Value Pricing) is achieved by polling over 20,000
pre-owned websites hourly. We use this information to price your
vehicle competitively and at the lowest price possible. The result is the best
price for you, no negotiating needed, so you can buy with confidence!
feel a vehicle's value is determined by it's demand and availability. Not by
what we paid for it, or how long we have owned it. Therefore, we do NOT inflate
our pre-owned prices in hopes of winning a negotiating contest.
being in business for over 50 years, we realize that M.V.P is the best approach
to pricing pre-owned vehicles for our customers. It is our way of making EVERY
customer benefit from the power of the internet and feel like an MVP!