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Internet Market Value Pricing


M.V.P. = Market Value Pricing

Bob Swope Ford is committed to present EVERY customer a competitive Market Value Price on all our new and use vehicles.

We understand that over 80% of our customers use the internet to research. However, we feel that ALL of our customers should benefit from the research obtained on the internet. Our M.V.P. (Market Value Pricing) is achieved by polling over 20,000 vehicle marketing websites hourly. This ensures ALL of our customers receive a REAL TIME market value price.

We feel a vehicle's value is determined by it's demand and availability, not by what we paid for it. Therefore, we do NOT inflate our vehicle prices in hopes of winning a negotiating contest.

After being in business for over 60 years, we realize that internet M.V.P. is the best approach to pricing vehicles for our customers. It is our way of allowing EVERY customer benefit from the power of the internet and feel like an MVP!